How to tell the story of the Quadriennale Fantastica? This was the challenge we took on when designing the social strategy: a mix of creativity and storytelling, combining contemporary art and the great tradition of a historical institution. For the 18th edition of the Quadriennale, we took charge of the communication and social strategy with a single objective: to make art more accessible, more popular and more shareable than ever before.
How to tell the story of the Quadriennale Fantastica? This was the challenge we took on when designing the social strategy: a mix of creativity and storytelling, combining contemporary art and the great tradition of a historical institution. For the 18th edition of the Quadriennale, we took charge of the communication and social strategy with a single objective: to make art more accessible, more popular and more shareable than ever before.
Founded in 1931, the Quadriennali d’Arte have chronicled national artistic production for almost a century, reflecting not only the visual arts but also the country’s ideas, ideologies and cultural changes. With thousands of participating artists and exhibition formats that have evolved from vast collective censuses to more focused curatorial efforts, these exhibitions have been able to interpret their times and become a living expression of artistic and social change. The Quadriennale Library Archive preserves this memory, documenting the artistic movements, protagonists and practices that have marked the history of Italian art.
