Bath&Body Works An all Italian-style tour de… perfume
SectorCorporate
DeliverableEvent Management e Influencer Activation
With more than 2,200 stores worldwide, Bath&Body Works is a global leader in home and personal care products.
The brand’s offerings range from a wide selection of body and home fragrances to several best-selling collections of scented waters, soaps, lotions and body creams, candles and air diffusers.
With more than 2,200 stores worldwide, Bath&Body Works is a global leader in home and personal care products.
The brand’s offerings range from a wide selection of body and home fragrances to several best-selling collections of scented waters, soaps, lotions and body creams, candles and air diffusers.
Event Management & Influencer Activation
Imagine a beauty truck, branded from top to bottom, with seven stops in seven Italian cities. On board? Product samples, discount vouchers and an explosion of fragrances to delight new fans and brand loyalists, for a true tour de… perfume!
