DeliverablePress office, Graphic design, Social media strategy, Digital PR
Since 2014, we have been managing the entire communication strategy of one of the most important events in the automotive industry. With words and images, we tell the stories of the outstanding brands of the past and the motorsport champions, interfacing ourselves with the trade press, the general public and the social community to talk about a multifaceted trade show that celebrates the passion for the two- and four-wheelers, the growing trend of the vintage car market and the thrill of racing.
Since 2014, we have been managing the entire communication strategy of one of the most important events in the automotive industry. With words and images, we tell the stories of the outstanding brands of the past and the motorsport champions, interfacing ourselves with the trade press, the general public and the social community to talk about a multifaceted trade show that celebrates the passion for the two- and four-wheelers, the growing trend of the vintage car market and the thrill of racing.
AMR is a popular motor show that brings together under the same acronym Automotoretrò and Automotoracing, the two trade shows dedicated to classic cars and the racing and high-performance world. Each year it gathers an audience of over 75,000 among enthusiasts, professionals and drivers from all over the world. Thousands of vehicles of different epochs and horsepower are displayed in the stands. In addition to the best deals by private individuals and dealers, you can admire two- and four-wheeled jewels in the stands of international manufacturers and clubs, thematic exhibitions and miniatures, and you can also find hard-to-find spare parts. The outdoor area hosts the battleground where rally drivers of The Great Challenge compete on the track for the trophy and show their skills in drifting shows and motorcycle stunts.
