Consulta di Torino

SectorCulture
DeliverableSocial Media Strategy and Management Real Time posting Website
How to tell online the work of those who have been protecting the territory and culture for over 30 years? Since 2020 we have been working alongside one of the main Associations for the enhancement of artistic and cultural heritage in the Piedmont region. A historic association that set us the challenge of telling its story through new media and to younger targets. A beautiful brief to which we responded with a fresh social strategy, real time content during events, up to a new website.
How to tell online the work of those who have been protecting the territory and culture for over 30 years? Since 2020 we have been working alongside one of the main Associations for the enhancement of artistic and cultural heritage in the Piedmont region. A historic association that set us the challenge of telling its story through new media and to younger targets. A beautiful brief to which we responded with a fresh social strategy, real time content during events, up to a new website.



From social debut to new website

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The Consulta per la Valorizzazione dei Beni Artistici e Culturali (Council for the Enhancement of Artistic and Cultural Assets) was established in 1987 with the aim of contributing to enhancing the value and improving the usability of Turin’s historical and artistic heritage. Member Companies and Entities provide a sum each year for the benefit of their City: in thirty-five, more than 35 million euros have been invested and 90 restoration and enhancement interventions have been carried out, in collaboration with the Institutions and Conservation Bodies.

Social Media Strategy

Our strategy started from the study of a visual identity that could reflect the institution to the creation of an editorial plan to tell the very rich and dynamic world of the Council: from interventions to enhance and recover historical places in the city, to live events, to the most innovative projects. We managed to tell the story of the Association, the members who are part of it and who support its activities, but also educate about the world of patronage, culture and history of Turin.

A new website

An interactive and usable UX and a minimal and intuitive design were the starting points from which the new Consulta website project was born. A new look that made it possible to recount the values and contribution of the Association, delve into its history and work through a journey within the Piedmont territory and its history, discovering the achievements and projects carried out from 1987 until today. Visit it Here.

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