DeliverableEvent Management, Digital Pr
Influencer Activation
Victoria’s Secret needs no special introduction: an American brand with almost 1,400 stores worldwide and a predominantly female workforce of over 30,000 people, it is the largest retailer of lingerie in the world.
Victoria’s Secret needs no special introduction: an American brand with almost 1,400 stores worldwide and a predominantly female workforce of over 30,000 people, it is the largest retailer of lingerie in the world.
Summer Escape to Nice
We launched the ‘Escape to Nice’ project: a fully branded Victoria’s Secret setup that accompanied customers of the exclusive Boscolo Hotel in Nice throughout the entire summer season, creating a unique atmosphere. This activation was celebrated with an inauguration cocktail party attended by media, influencers, special clients, and guests, featuring themed cocktails, Polaroids, and a taste of summer. We took care of every detail of the setup to create a magical and unforgettable atmosphere.
We celebrated the brand’s new milestones, with the opening of new stores in Italy and abroad, turning them into a celebration for the city. In Madrid, we organized an exclusive pre-opening party for media and influencers, a flash mob in the heart of the city, a branded magazine, special activations, and many surprises… all in true Victoria’s Secret style!
For two consecutive years, we organized and managed the event that marked the start of the holiday season in Turin, at the beautiful Galleria San Federico. A special occasion that combined the magic of Christmas with the elegance of Victoria’s Secret, creating a unique experience for the public. Among the most memorable moments were the Christmas Tree lighting and the live performances, which made the atmosphere even warmer and more engaging, perfect for fully enjoying the most magical time of the year. As Spin-To, we took care of every detail, from the concept to the promotion, collaborating with the brand and local institutions to make it all unforgettable.
